The Marketplace of Attention: How Audiences Take Shape in a Digital Age Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures -- from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated -- that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

The Marketplace of Attention: How Audiences Take Shape in a Digital Age by James G. Webster

From reader reviews:

Andrew Schulz:

The book The Marketplace of Attention: How Audiences Take Shape in a Digital Age can give more knowledge and also the precise product information about everything you want. Why then must we leave the best thing like a book The Marketplace of Attention: How Audiences Take Shape in a Digital Age? A few of you have a different opinion about guide. But one aim that book can give many facts for us. It is absolutely suitable. Right now, try to closer along with your book. Knowledge or facts that you take for that, it is possible to give for each other; it is possible to share all of these. Book The Marketplace of Attention: How Audiences Take Shape in a Digital Age has simple shape but the truth is know: it has great and large function for you. You can look the enormous world by wide open and read a reserve. So it is very wonderful.

Jackie Gonzalez:

This The Marketplace of Attention: How Audiences Take Shape in a Digital Age are generally reliable for you who want to become a successful person, why. The reason of this The Marketplace of Attention: How Audiences Take Shape in a Digital Age can be one of several great books you must have will be giving you more than just simple studying food but feed a person with information that might be will shock your prior knowledge. This book will be handy, you can bring it almost everywhere and whenever your conditions throughout the e-book and printed types. Beside that this The Marketplace of Attention: How Audiences Take Shape in a Digital Age giving you an enormous of experience such as rich vocabulary, giving you trial run of critical thinking that could it useful in your day exercise. So , let's have it and revel in reading.

Norma Baumgarten:

Why? Because this The Marketplace of Attention: How Audiences Take Shape in a Digital Age is an unordinary book that the inside of the book waiting for you to snap that but latter it will surprise you with the secret that inside. Reading this book beside it was fantastic author who have write the book in such wonderful way makes the content within easier to understand, entertaining way but still convey the meaning totally. So , it is good for you because of not hesitating having this any more or you going to regret it. This book will give you a lot of positive aspects than the other book have got such as help improving your expertise and your critical thinking approach. So , still want to hesitate having that book? If I ended up you I will go to the reserve store hurriedly.

David Baker:

Reading a publication make you to get more knowledge from that. You can take knowledge and information from the book. Book is written or printed or illustrated from each source that filled update of news. With this modern era like at this point, many ways to get information are available for an individual. From media social like newspaper, magazines, science book, encyclopedia, reference book, new and comic. You can add your understanding by that book. Are you ready to spend your spare time to open your book? Or just trying to find the The Marketplace of Attention: How Audiences Take Shape in a Digital Age when you needed it?